That’s rough, buddy refers to a memorable quote from the animated series, Avatar: The Last Airbender.
The quote is uttered by Zuko after Sokka tells him the story of what happened to his girlfriend.
“That’s rough, buddy” was said in the Season 3 Episode 14 of Avatar: The Last Airbender, which first aired on July 16th, 2008, under the title The Boiling Rock: Part 1.
At one point of the episode, Zuko and Sokka are talking while voyaging on an air balloon.
It is here, Sokka tells Zuko about how his girlfriend became the Moon.
Zuko, master of empathy replies with the line “That’s rough, buddy”.
A separated clip of this scene was uploaded to YouTube by noobradio on July 18th, 2009, with the title My First Girlfriend.
One of the first image macro of the scene was uploaded to DeviantArt by iCannons on October 12th, 2009.
In the following years, memes with the phrase would get posted to sites such as Reddit, Tumblr, YouTube and 9GAG.
Over the years, merchandize, depicting Zuko with the quote has started emerging on various sites online.
- Fandom – Avatar Wiki