No touchy (or no touchie) refers to the series of reaction memes and images macros which feature various characters from the animated Disney movie The Emperor’s New Groove.
These memes are commonly applied when someone finds something repulsive, or when someone doesn’t respect personal space and boundaries.
There are also all kinds of merchandise accessible online that feature no touchy, which is also a well-recognized quote among fans of The Emperor’s New Groove.
The Emperor’s New Groove premiered in the U.S. in the year 2000. Kuzco, the emperor, who is one of the protagonists of the movie, is having a discussion with his simple-minded subordinate Kronk.
Once getting approached by Kronk, Kuzco refuses to be lifted, and he utters: “No touchy! No touchy… no touch!”.
This sentence later makes a reappearance in the movie, when Kuzco says the exact same thing after he had turned into a llama, to a different character named Pacha.
A short clip that featured the scene, where the meme was taken from, was uploaded on YouTube in 2011 by the channel GWENMiSCHiEF.
The meme initially saw a mild spread from 2013 to 2018, peaking in mid-2017, and mainly spread on GIF sharing sites like Tenor or Giphy, with occasional appearances on meme sites like Imgflip.
However, the no touchy meme got reawakened after the global spread of Coronavirus in 2020.