These image macros usually involve photos of cheap cosplays of popular anime and manga characters.
The first image macro, containing a reference to the highly imperfect “Netflix adaptation” of many-a series comes from a Spanish version of the meme, uploaded to Reddit’s r/Animemes sub by u/localConurbano on September 17th, 2018.
The format gained traction rapidly, sticking with English language users.
Spread and Usage
In the following few days, numerous users uploaded English language versions of the “Netflix adaptation” meme to the r/Animemes as well as the r/dankmemes subreddits, depicting badly executed cosplays.
The “Netflix adaptation” meme grew rapidly on the web, becoming iconic and frequently encountered on sites ranging from Reddit, to 9GAG, Twitter and Facebook.