Mission failed we’ll get ‘em next time is a memorable audio sample that is featured in the first person-shooter game series Call of Duty: Modern Warfare.
The voice message became a common catchphrase in gaming culture, commonly used upon being defeated by an enemy team. The meme is also used in reaction images, as well as a sound effect in fail videos and images.
The sound effect first appeared in the second part of the Modern Warfare series, Call of Duty: Modern Warfare 2, which was released in late 2009.
This sound appears in the game upon failing to complete an objective in the Spec Ops gamemode.
Voiced by voice actor Craig Fairbass (a.k.a. Ghost in the game), the quote made appearances in the following game Modern Warfare 3 as well.
As a meme, mission failed we’ll get ‘em next time initially started to gain popularity on Vine, featuring in various fail videos, starting from early 2016.
During the following years, YouTube videos of similar fashion began to appear on the video-sharing platform.
Eventually, the phenomenon went viral, surfacing on popular meme-sharing sites like Imgur or 9GAG.
- Reddit.com – r/CallOfDuty