Hotline Bling was a 2015 R&B hit from Drake, the music video of which depicts the musician dancing in strange motions.
This made the song and the clip a popular inspiration for memers to create parodies and reaction images as well as remixes of the song, leading to the trend referred to as Drakeposting.
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The single was released by Drake in July, 2015 and the video clip was published on Apple Music on October 19th.
Many internet dwellers uploaded the song and the music video independently onto YouTube.
Spread and Usage
The song reached number two on the Billboard Top 100 and was the topic of many praises, as well as critiques.
“Hotline Bling” turned into a popular hashtag on Twitter on the day of the music video’s release, instantly taking over the internet social media site to social media site.
It became a meme of Facebook, Twitter, Tumblr, as well as Vine and YouTube, spreading Drake’s unique moves to the four corners of the world.