The image is based on the rapper Conceited’s iconic facial expression, which he made and was caught on camera during a rap battle.
He appears to be looking off the camera, while raising his eyebrows and pouting his lips, giving him a doubtful look.
The meme is also frequently added relatable captions and made into image macros.
In 2013, the channel G-Unit Asia uploaded footage of a rap battle between Conceited and Jesse James on YouTube.
The footage, which was recorded in 2009, shows Conceited turning away whilst rolling his eyes and squeezing his lips together, as a reaction of him getting beefed in Jesse’s verse.
The original video has since then been removed from YouTube.
The hype around the meme first started to escalate on Twitter.
In 2016, a tweet was posted by user Bekgurk, which was joking about how people seem to think they appear better-looking in a mirror versus in their mobiles’ camera.
The tweet contained an animated GIF of Conceited’s reaction.
Following that, many other tweets surfaced that also had the reaction paired with relatable captions.
Conceited was also in frequent usage on Reddit, soon after its growth in popularity on Twitter.
The two boards where it appeared most frequently at the time were /r/BlackPeopleTwitter and /r/MemeEconomy.
Although the meme was strongest from 2016 to early 2017, Conceited since then has been featured in all social media platforms and meme communities.